Thursday, March 16, 2017

Personal Branding - Interview Awareness

Personal Branding and How to Improve Your Chances for an Offer…not just an Interview.

Your personal brand goes well beyond a resume, a LinkedIn profile, a Twitter page, or Personal Blog.  From a first impression to a lasting impression, the interview process is what separates the “boys from the men” so to speak and says a lot about your personal brand.

The way you dress:  Right or wrong, politically correct or not, you will be judged by how your dress.  Ensure you know your audience, the workplace, and culture prior to the interview.  Believe it or not but wearing “joggers” or “chino’s”, or Lulu “yoga” pants with flip flops is not recommended nor a great way to express yourself at any stage of an interview.  In more corporate settings, the decision to not wear a tie or a more conservative outfit in your initial meeting is also something to consider.   Although I can’t believe I’m actually including this, any “ink” or inappropriate “rings” of any kind should not be able to be viewed by your interviewer.

The way you prepare:  The single most important piece of feedback we receive from clients on who receives and offer vs who doesn’t, comes down to who is the most prepared.  If you think you can simply “show up” for an interview…’ve wasted your time, the client, and ours.   Keep in mind that when we present a final group of between 3-5 qualified candidates for an opportunity, their level of experience, qualifications, cultural fit with the organization, remuneration expectations, etc. are likely to be virtually identical or very complimentary to each other.    If you want the role, you need to separate yourself from the rest of the group.  Simply reading a company web site and job description will not get you the role.   You may want to consider reading press releases, industry news, finding out who their competitors are, research who you are interviewing with, come prepared with qualified questions, etc.  As an example, if you are applying to a Digital and Social Media Manager based opportunity, be prepared to discuss what potential changes you can recommend based on their current digital and social media footprint.

The way you finish.  Simply put…if you don’t’ ask for another interview, clarify any areas the client may want you to further explain, or do a “soft close” so to speak, be prepared to walk out the door and never return.   We fully support that part of the interview process is to “interview the client” per se, however nothing will change the fact that they want to see a commitment from you.  To compliment your commitment, it’s imperative to make a follow up call and debrief with your recruiter on your interest level and how the interview went.  If you are not interviewing through a search firm, you need to take the initiative and either phone, email, or send a follow up “thank you” card (yes people still do this and it’s very well received), in order to further show your interest level.   Even if you decide the role isn’t for you, politely decline and leave things on good terms.

Following these three recommendations really relates to simply being prepared….as you should be with most things in life :)

Allan Welyk
President & Director
ELEVATE Search Group
6th Floor - 777 Hornby Street
Vancouver, BC  V6Z 2H7

Phone:(604) 678 5627 
Follow Elevate:

People. Solutions. Culture. Results.

Elevate Search Group collaborates and partners with companies to identify, recruit, and retain top-tiered professionals within all levels of leadership and non-leadership careers within business development, sales, marketing, operations, human resource, and supply chain management. Our client profiles range from local, regional, national, and global organizations.

600-777 Hornby Street Vancouver, BC V6Z 2H7
People. Solutions. Culture. Results.

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