The Executive Search and Recruitment industry have seen some dramatic changes in
the past 24 months, however keep in mind that all of those potential candidates
being sourced on social media still need to be validated, qualified and
interested in the opportunity being presented to them. We have found that with many of our Regional,
National and International clients, they are starting to scale back their
internal recruiter programs as they are simply not effective. As recruiters, we do need to embrace and
evolve with Social Media. Social Media
aspects of sourcing have definitely assisted with the effeciency of sourcing
potential candidates (as it is a quick and easy channel to identify employees
from specific industry sectors or companies), however that doesn't necessarily
mean the candidate is a good fit for the client or even if they are interested
in the opportunity....it simply provides you with a name and a brief summary of
their experience.
This is just the
beginning of the process and by no means have you found your placement! The path of least resistance seems to be a
direction many new firms or new recruiters take in the business. "Job Board Recruiting"...those
recruiters that seem to focus most of their efforts via Social Media, the
Monster's of the world or sending out random LinkedIn messages to the masses, are a dime a dozen and offer
little to no value. It's really no different than years ago when we saw firms
running an ad in the newspaper and seeing who would apply. Job Boards are similar....it's passive
recruiting. They may end up with some
initial clients, however their candidates
simply don't measure up to firms that actually direct source, speak with and
meet their candidates in person (or via Skype), and have an actual office with
meeting rooms vs working out of their home office or basement.
Direct Sourcing or "Head Hunting" (for those that
have been around) makes up just over 90% of our placements. Our firm manages leadership and non
leadership roles in sales, marketing, operations, supply chain, and human
resources....this works best for us.
Whether it's Job Board options, Social Media channels, our Network, or
Direct Sourcing...it's all a part of our process in order to source the
"right fit"......there just seems to be a significant amount of
watered down firms and individuals (internal or external recruiters) that focus
and rely too much on passive recruiting techniques.
In Canada, we still find that the strong majority of our
clients have an expectation that we have met with our candidates. They also expect that we understand and know
significant aspects about their business, competitors, stakeholders, and their
culture. This level of service is an
expectation and for those that are truly passionate about the business, it's an
understanding.
Allan Welyk, President
Fusion Recruitment Group
@fusiontweets
